Narrative Strategist for transport safety reform

You have the data.
You’ve done the research.
You know what needs to change.

But decisions stall.
Critical work fails to gain traction.

The problem isn’t the evidence.
It’s the narrative that drives decisions.

That’s the work.

I turn evidence into narratives that drive decisions and action.
— Claire Campbell
A smiling woman with blonde hair wearing black glasses and a white outfit, sitting on a beige couch with a green plant in the background.

Claire Campbell is one of Australia’s leading voices in transport safety and political risk.

With 25 years spanning senior government roles, national legislation, and high-profile industry engagements, she brings unmatched insight into how organisations can innovate, influence government, and protect their people. Claire advises enterprise leaders, speaks on stages across the globe, and works with independent consultants who want to build purpose-led, profitable practices.

who we’ve worked with

Road Safety Camera Commissioner logo with a yellow and gray checkered flag and a gray road stripe.
Amazon logo in black and orange.
Logo with a rectangle and three vertical lines on the left, and the text 'LEADING HAND' on the right.
Seal of the ACT government with the text 'ACT Government' beside it.
Victoria State Government logo with text 'Justice and Community Safety'
Logo for DATUM Road Safety with a stylized road graphic on a dark green background.
A logo with the word 'Abley' in black text and a stylized red checkmark or arrow next to the letter 'A'.

Ready to change the narrative?

If your work isn’t gaining traction, it’s not the evidence.

It’s how it’s being communicated.

Turn your evidence into narratives that influence decisions and drive action.

A woman with blonde hair and glasses, wearing a black blazer over a white shirt, looking to her right with her arms crossed in an indoor setting.

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Prefer to work with me 1:1?

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Behind the Decision | What is it? And why now?
Claire Campbell